Dubai Welcomed 19.59 Million Overnight Visitors in 2025
Dubai’s tourism numbers continue to grow
Dubai welcomed 19.59 million international overnight visitors in 2025.
That represented a 5% increase compared with 2024, according to official tourism data.
The figures help show why Dubai continues adding new hotels, attractions, transport projects, restaurants and visitor experiences.
For travellers, this growth means greater choice, but it also means that planning ahead can be important during major events and busy travel periods.
Why do so many different travellers choose Dubai?
There is no single type of Dubai holiday.
Some visitors come for:
- family trips;
- shopping;
- beaches and resorts;
- business meetings and exhibitions;
- stopovers;
- major sporting and entertainment events;
- short breaks from nearby countries.
The city also works as a base for travellers who want to explore other parts of the UAE.
What visitors should do before booking
High visitor numbers can affect hotel availability and prices during busy periods.
Travellers should compare travel dates carefully, check entry and visa requirements, and book important attractions in advance when visiting during major events or holidays.
The continued rise in tourism also means Dubai’s visitor experience keeps changing. Repeat visitors may find new hotels, districts, transport links and attractions each time they return.
